STORY 01
STORY 01.
Introducing KYHA’s Womenswear debut.
This debut ready-to-wear line embodies the effortlessness that has long defined the KYHA aesthetic. Comprising outerwear, tailored suiting, dresses, and refined separates, the collection highlights our dedication to craftsmanship, with intricate detailing, considered construction, and luxurious materials at its core.
“Empowerment is the foundation of everything we create,” says Founder and Creative Director Kyha Scott. “Our pieces become a canvas for a woman’s individuality – a way to express who she is. And not just on her wedding day, but in every moment that follows. With KYHA Womenswear, we’re opening the brand to women at every stage of their story.”
Rooted in meticulous craftsmanship, the collection reinterprets the brand’s bridal codes – corsetry, structure, and precise tailoring – through contemporary techniques. Each piece is designed to be worn with confidence.
Crafted between Melbourne and New York and captured through the lens of Jess Ruby James in Paris, the debut campaign is a global story of artistry and modern design.
CREDITS
Creative Director: Kyha Scott
Photographer: Jess Ruby James
Art Direction & Stylist: Tabatha Turner
Producer: Bronte Molyneux
Hair and make up artist: Cyril Laloue
1st assistant: Conrad Wainwright
Digital Operator: Josh Carr-Hummerston
Stylist assistant: Jaime Butel
Talent: Emmanuelle Lacou of Silent Models
Shot on location in Paris.